The all-new SI.com
A total redesign
Sports Illustrated asked us to help them move beyond their old grid-based site to create a completely new experience for their users.
Ridiculously responsive design
The best-in-class mobile experience looks, feels and behaves like an app.
More scores, less clutter
Our user-centered approach to design means taking an honest look at content and prioritizing the information that users want most.
Faster, easier content management
Simple, yet highly visual, content tiles let editors make near-instant updates to keep pace with the ever-changing news cycle.
Innovative data visualization tools
New data visualization tools give hard core fans the awesome stats-crunching power once reserved only for analysts.
Visual storytelling for the modern web
We helped Sports Illustrated translate their famous visual style to the web, creating a bigger, bolder experience for fans.
More personalized
SI.com gives fans the freedom to craft their own Sports Illustrated experience.
Outcome
+49% YoY increase in online traffic