The story of one of the world’s biggest missions.
Two thirds of the world don’t have access to the internet.
We were asked by Facebook to help them tell the story of bringing access to the internet to every person on the planet.
Powerful stories, humble experience.
We wanted to create an experience that forefronted the real lives and stories of the people benefitting from the internet for the first time.
Communicating ambition and impact.
The framework hangs on a simple narrative that communicates the mission, the amazing technology making it possible and the results so far.
Mobile first. Global always.
The story of Internet.org is for a world-wide audience with vastly ranging devices and connectivity. Therefore, the entire experience was designed, localized, reviewed and optimized mobile up.